The video was one of their first to see heavy rotation on MTV. It was filmed in Sälen, Sweden in December 1982 and directed by Meiert Avis. The band only appeared in the performance scenes of the video as it was filmed in the dead of the Swedish winter. U2 guitarist Edge revealed in the official U2 biography that the four people riding on horseback in the video that appeared to be the four U2 members were in fact four Swedish teenage girls disguised as the members of U2 riding on horseback with masks over their faces. This was done as the band were frozen from shooting the video in sub-freezing temperatures the day before. Their biography states that Bono refused to wear any headgear despite the cold weather and had a lot of trouble mouthing the lyrics. The video also features footage of Soviet troops advancing in winter during World War II.
The video made its debut UK television broadcast on Friday 31 December 1982, on the Channel 4 music programme, 'The Tube'.
U2 allowed free-of-charge use of this song in a spot prepared by the European Commission. This clip published on YouTube shows a transformation of Poland in last 20 years mixed with short scenes from today’s Warsaw seen from a perspective of a 20-year-old woman.