Welcome to the recovery

The NRSC wants to give some equal time to Democrats in its latest web ad, and so they let their opponents do all of the talking. The spot flashes back to statements from Barack Obama, Harry Reid Claire McCaskill, Tim Geithner, and Jay Carney extolling the recovery that they created — a recovery that new data shows never really happened. With economic indicators falling and Wall Street hitting reverse, it’s a good time to recall the sales job conducted by an administration that had no product in the first place:

    The NRSC uses this ad to argue for a new Republican Senate, and they do play the now-risible cheerleading from a number of Democratic Senators — Reid, McCaskill, Joe Manchin, and Jon Tester — but also Obama, Carney, Rep. Debbie Wasserman-Schultz, and former DNC chair (and now Senate candidate) Tim Kaine. If viewers think that the argument is broader than just the Senate, I’m pretty sure that the NRSC won’t mind a bit. It’s an effective ad, especially with the “shovel ready” practical demonstration, complete with a donkey watching from a distance. However, at 45 seconds, it’s not necessarily a good fit for TV buys. Hopefully the NRSC will have 30- and 60-second versions ready to play in key states.