Hint: the White House is a stepping stone.
I have always been an admirer of David Axelrod — since I found out who he was. His creation of the Obama myth is one of the most impressive marketing and propaganda feats in history, carefully crafted from a simple set of rules and masterfully applied to challenging, shifting circumstances.When Obama started to realize that a path to the White House could be opened, he knew he had a problem. As a student he created a trail of radical papers which could be catastrophic to his career. But he was lucky, and able, to hide them in time.
Axelrod knew just what he was doing. He created an African American candidate without the ghetto rap. He created an ultimate urban intellectual alternative to George W. Bush — a veritable anti-Bush. He created a pseudo-legend based upon a semi-fictional autobiography.
He created a quasi-evangelical being with the gift to heal the earth.
To create this myth, the Axelrod team had to suppress the dark pages of Obama’s life. Obama’s ideological convictions were simply too far off center, too much the result of a radical leftist ideology.
Obama was a lifelong student of Marxist and neo-Marxist thinkers, his life dedicated to a theoretic approach based on the “historical” conflict of opposing classes. Long before he received the Axelrod touch, Obama was planning the long march through the institutions as a student. He has been as much a brilliant strategist and tactician as Axelrod. He has known when to lay low, and when to attack; when to aggrandize, and when to diminish.
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